Wednesday, April 16, 2008

Strengthening the mission of putting buyers and sellers together


Posted by John Keller

From time to time, organizations need to restate their primary missions -- not only to reinforce their overall goals, but also to chart how their courses might be evolving. So it is with Military & Aerospace Electronics, whose mission is to uncover trends and enabling technology in defense, space, and commercial aviation applications.

It's true that Military & Aerospace Electronics identifies trends in electronic and electro-optic technologies. We've been doing this since I helped found the magazine in late 1989. It was then, and still is to this day, our mission to track technologies from the chip-and-board level through finished subsystems to identify how these devices represent enabling technologies for the integrators of aircraft, combat vehicles, surface ships, submarines, and spacecraft.

It also is part of our core competence to identify how devices from chips to subsystems represent enabling technologies for finished applications like communications systems, radar, sonar, electronic warfare, navigation and guidance, laser systems, avionics, command and control, satellites and telemetry, and so on.

To do this usefully, Military & Aerospace Electronics identifies and explains trends in the component technologies from chips to subsystems -- trends involving topics such as power and thermal management, high-speed fabrics and networking, circuit board form factors and standards, microprocessors, field-programmable gate arrays, power electronics, diodes, fiber optics, MEMS and nanotechnology, software-engineering tools, sensors of all kinds, advanced I/O, test and measurement, and so on.

We achieve these goals not only through our print magazine and supplements that you've come to know over the years, but also through a Website that's updated every day, the Webcasts we host periodically throughout the year, our newly improved online buyers guide, which also comes out in print once a year, our electronic newsletters -- the weekly e-newsletter and our monthly Defense Executive e-newsletter for executive managers -- and our Military & Aerospace Electronics Forum conference and trade show.

What this all boils down to is Military & Aerospace Electronics puts buyers and sellers together. A radar system designer, for example, has performance requirements and a set range of operating conditions. It's our job to help alert that designer to the latest enabling technologies to help him meet his objectives.

We can help that designer understand what to look for; what's bleeding-edge technology, and what's tried-and-true; where cooling, size and weight, and power consumption are big factors; what he needs to look for in computational performance; and what range of components might be rugged enough for his application.

This is what we do. You don't have to take my word for it; take a look at the video below to see what others in our market are saying about Military & Aerospace Electronics.

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