Wednesday, September 29, 2010

Battlefield tours: a new twist on the golf game to build business relationships

Posted by John Keller

GETTYSBURG, Pa., 29 Sept. 2010. The golf game is a tried-and-true way for business associates to get to know one another and strengthen their relationships. Few doubt that a lot of business is conducted on the golf course.

Still, I think we've discovered a way here at Military & Aerospace Electronics to put a new spin on the outdoor business meeting as an alternative to the venerable day on the links -- battlefield tours.

I spent the day yesterday with Adam Vasquez, director of global e-business and marketing at Tyco Electronics in Harrisburg, Pa., and his wife, Susan, tramping over fields and trails at the Gettysburg National Military Park in Gettysburg, Pa., touring and re-living the struggles of soldiers during the Battle of Gettysburg in well-known places like Cemetery Ridge, Culp's Hill, The Peach Orchard, Devil's Den, and Little Roundtop.

I'm no golfer, myself, so I'm not really in a position to say, but I think this battlefield tour approach as an alternative to the traditional golf game has real potential. Adam and I discovered we have many interests -- and much historical knowledge -- in common as we trod the hills and valleys of the Gettysburg battlefield, trading stories of what we know of this monumental event, and of our various trips there in the past.

It was a day well spent. We got to know one another on a more personable level than we could on a trade show floor, discovered common interests, and even conducted a little business. I think this could be the beginning of a beautiful tradition.

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